Online

One of the most cost effective marketing tools available today. This should not be tackled without the commitment to maintain it. Online marketing’s greatest cost is time.​

DOWNLOAD THE LATEST SOCIAL MEDIA REPORT:​
2016 – Social Media Report (pdf-9.79 MB)​

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Web design​

It is easy to make the mistake of paying as little as possible for a websites, but there are a few questions you need to consider before selecting a supplier. A website is the starting point of your online marketing and certain errors can cost more than what you’ve saved. “Goed Koop is Duur Koop”

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SEO
If customers don’t know you exist, they cannot make use of your services. This scientific skill allows you to be found online by potential customers using search engines such as Google, Bing and Yahoo, etc.​
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SEM
Social media can be a mine field and international trends show that it is delivering value to B2B companies and not only consumer brands. Although South Africa has been relatively slow in adopting Social Media into their marketing initiatives., this tool if developed cleverly can add value to your other marketing initiatives.​
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Email Marketing

At its core email marketing is a tool for customer relationship management (CRM). It is one of the oldest and yet still one of the most powerful of all eMarketing tactics. Both for acquiring new customers and customer retention. It takes advantage of our most prolific touch point with the Internet… our inbox

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Online Advertising
Online advertising takes on many forms and allows you the ability to profile your target audience by age, gender, location, and so much more. What is really valuable is that the costs are manageable and it can be tracked.
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Mobile Marketing
More than 75% of internet browsing in South Africa takes place on smart phones; and App downloads are overtaking music downloads. This aspect of online marketing must certainly not be ignored. We use specialists in this space to develop integrated Mobi-sites (responsive) and develop Apps focused on your target market and goals

FAQ

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01 What is a domain? Arrow

A domain is the portion of a web address or email associated with a particular company. Our domain is "brandnavigator.co.za" all our emails end with "@brandnavigator.co.za ". You could select one ending with".com" or any other considering it is available. If your business is specific to a particular country, we would recommend sticking with one that relates to that country

02 Choosing a domain? Arrow

Choose something easy to say, easy to spell, easy to recall, easy to type and either your business name, or something related to what you do.

03 Registering / Buying a domain? Arrow

You cannot actually "buy" a domain , you can purchase rights for a domain for year at a time.

Click here to see what domains are available.

Elements for setting up an Email account & Website:

01 Domain Arrow

Registering a domain will give you ownership of the particular domain for a year. This will need to be renewed every year "Renewal Fee"

02 Email accounts Arrow

These are email addresses you set up for the domain. You need to request the email addresses you would like. We usually recommend small businesses set up specific email addresses for their personal email, a separate one for Invoices/Finance and a third one for sales. There will not be an additional cost if you host your email with us. This will simply allow you to filter email for when you start employing staff with specific roles or if you have a default diary e.g. paying suppliers on a specific day of the week. This way you won't miss any critical emails when processing these tasks. It is easy to set up all your emails to come in to one account in the beginning. It will simply have all your customers and suppliers sending information to the right email address from the start.

NB: In order to set up emails on your domain, you will need to pay a monthly "hosting fee". This is not the same as your internet connection fee.

Click here to see our hosting packages.

03 Website design Arrow

Regardless if you are a start-up or established business, we recommend that you opt for a CMS website Content Management System). There are a number of different options available to you, but this will allow you to edit certain information yourselves and you will not be as reliant on your designer. Small businesses often battle to get changes implemented after the actual design is completed. You could select from different platforms; some of the more popular are WordPress, Joomla and Drupal. We are able to develop on all these platforms and will recommend the best option based on your needs.

NB: In order to host a CMS website you will need your hosting package to include a MYSQL Database. All our packages automatically provide a database.

Click here to see our website packages.

04 Space for Hosting: Arrow

When you receive emails they first go to a server online before they come through to your Computer of Phone. When setting up your email accounts, if you select to keep all your emails on the main server and not only on your device; this will take up space. Hosting packages will have a limit to the amount of space you use online. Visitors to your website will also use up space when browsing your website. These should not cause you to worry, but we are merely educating you on the different facets of setting up your email & website. One way to manage your usage is not avoid sending and receiving tons of sentimental spam type emails and should you wish to show videos host them on YouTube & insert them into the website. This will mean that visitors viewing your video will use YouTube's space.

NB: We suggest that all your sentimental emails are sent to a private email address. If you get in the habit of sending these type of emails or bulk sending information to large groups of email addresses. Your domain will begin to fall into spam folders and this could impact negatively on your business.

05 Connecting to the Internet: Arrow

Your hosting fee is not the same thing as ADSL or 3G/4G. This is a separate service. There are various options available, capped / uncapped (where there is/isn't a limit to the amount of data used). The other option you can select from is the speed of your connection. In layman's terms the size of the pie sending and receiving data to your ADSL line. This will depend on your budget or type of business.

Our Services

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Brand Development

Creating a road map from start to destination.

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Design

Functional, progressive designs, which speak with clearly.

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Online Marketing

Keeping connected in the cloud.

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Communications

Putting words to ideas and ideas to work.

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Marketing

When you can’t afford marketing yet can’t do without it.

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Sales

Leveraging and enabling resources to win.

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Coaching & Courses

Equipping, Enabling and Elevating…

Our Focus
Area

Based in Johannesburg, BRAND Navigator (Pty) Ltd is not your average brain and marketing agency.
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