Brand Development
Many businesses are not sure of what they want to achieve or how to measure their current position. Their branding looks just as disjointed and disorganised. The importance of a solid foundation cannot be overemphasised.
Brand Positioning
If we were to consider three people; all looking at the same building. One is standing on the top floor, the other is in the foyer and the third is across the street. You would agree that although they are all looking at the same building, the view or perspective of each person is significantly different. This also applies to your business, the picture you have is often different to that of your staff and still different to customers. We work through a process to identify where you are, where you intend on going and how we can work together to get you there.
Brand Development
Having the right “LOOK and FEEL” for your marketing material taps into subliminal communication. We look at your design requirements in terms of your customer demographic and the culture of your business. Creating uniformity creates a powerful visual impact which increases recollection.
Audit & Alignment
This is where we address all your current marketing material and stationery and systematically update it to conform. Once the framework is established, we carry your “language” or “look-and-feel” over into all communication material. We generally refer to this as “housekeeping” and it can a fun exercise as you can see the results. The only are the results seen visually in your material, but very often has a positive impact on your staff.
Framework (CI)
This is a document which defines the framework for your branding to get the most out of any marketing you impliment. Other common names used are Corporate Identity, Style Guide or Brand Guide. We have simplified this document to provide the absolute, non-negotiable basics every business requires regardless of size. This serves to protect and preserve your brand elements when used for different applications.
Brand Language
This is the sublte elements which over and above the logo tie all the visual elements together. If done correctly you can build a strong familiarity between your visual branding and the service you offer.
Stationery & MS Templates
Often companies battle to maintain their brand Identity when it comes to their documentation. We use Microsoft Gold Partners to set up templates for you so that all your MS Word and PowerPoint have a common thread running through them. Our templates will provide the colours, fonts, effects and layout which will compliment and strengthen the brand.
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Logo Pack
- Basic logo design (2 options)
- Free Fax to Email number
- Basic Brand Guide
- Logo in Vector Format + Logo in PDF & PNG
Go Getter Pack
- Premium Logo Design
- Custom Font
- Vector element Vector Icon Purchase
- Business Card Design
- Letterhead Design
- Letterhead in word version
- Letterhead Continuation Sheet (page 2)
- 250 x Business Card Printing 350g (one name only)
- Deliver of Business Cards
- Free Fax to Email number
- Word Proposal Design/template incl. cover
- Image Sourcing pack (approx. 5 images)
- Basic Brand Guide
- Logo in Vector Format + Logo in PDF & PNG
- Brand Secondary Colours & summary page
Starter Pack
- Basic logo design (2 options)
- Business Card Design
- Letterhead Design
- Letterhead in word version
- 250 x Business Card Printing 350g (one name only)
- Deliver of Business Cards
- Free Fax to Email number
- Basic Brand Guide
- Logo in Vector Format + Logo in PDF & PNG
